1969 Mattel Upsy Downsy Happidiculous new world dolls

30 May

Upsy Downsy is a brand developed by Mattel. It concerns two races of strange beings, one that lives rightside-up (The Upsys), the other upside-down (The Downsys). These psychedelic creatures and their fantasy world were featured in a short-lived line of colorful toys and story books for young children in 1969.

The toys were small plastic characters with fabric clothing and synthetic yarn hair, all in fantastic, garishly bright colors. Each came with a fold-out cardboard Playland mat, a “Magic Bridge Clip” to link one mat to another, some wild (and often quite fragile!) accessories, a mode of transportation, and a name that summed up their character in a few nonsensical words. All of the individual Playland mats were designed to be placed together using the Bridge Clips to make the “Happidiculous World” of The Upsys and Downsys. The Upsy figures were approximately 2-1/2″ tall, basically humanoid in shape, with tiny bodies and huge oversized heads topped with a large bright yarn pompom for hair. The Downsys, on the other hand, were more cartoonish beings, about 4″ in height with wild, goofy faces in the middle of a large, rounded body. Downsys’ hands are positioned on the tops of their heads, to allow them to stand upside-down.

For sale at www.katrinastoys.com for $149.99

Lot of VTG MATTEL UPSY DOWNSY tingle dingle foozie-woozie mother what now dolls

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  • Flossy Glossy – The Upsy Fire-Chiefess and her Elewetter Fire Engine
  • Tickle Pinkle – The Upsy Beauty and her Bugabout Car
  • Pudgy Fudgy – The Upsy Eat-Too-Mucher and her Piggybus
  • Baby So-High – The Upsy Hero and her Airo-Zoomer Plane


  • Downy Dilly – The Downsy Mischief-Maker and her Footmobile
  • Pocus Hocus – The Downsy Mixed-Up Magician and his Dragon Wagon
  • Mother What Now – The Downsy Frazzled Mom and her Go-Getter Car
  • Miss Information – The Downsy Opposite Directions Teller and her Miss Information Booth


Wiz-z-zers are gyro-powered toy tops that spin crazily when their tips are wound. Produced in many incarnations by Mattel during the late nineteen-1960s and well into the ‘1970s, these wild whirring tops were a perfect fit for the Upsy Downsy line, and were adapted as a pair of bizarre vehicles, each coming with its own pilot character. Mattel inadvertently reversed the names of the two Wiz-z-zer-riding characters in the group cast picture shown on the backs of the toy Play Mats, making the whole endeavor all the more confused.

  • The Furry Hurry Wiz-z-zer with Hithery Thithery (Upsy)
  • The Hairy Hurry Wiz-z-zer with Skelter Helter (Downsy)



The Happy Go-Round Playset features a dazzling three-car carousel. The cars in question are Bugabouts (similar to Tickle Pinkle’s car, but in different colors), which are connected to the central umbrella support by a three-way axle, so that all the cars rotate around the wobbly platform at once. The Set also includes an extra-large Playland Mat, a Magic Bridge Clip, a streetlamp, a fence, an Upsy Downsy Daisy, and most importantly, exclusive Upsy patrons Foozie Woozie and Tingle Dingle.


The Funny Feeder is the Downsy Land Hamburger Stand. The strange contraption features a spring-loaded tongue sticking out of its huge, grinning mouth (the better to toss plastic hamburgers towards customers with). The Feeder is manned by Downsy cook Short Order and Gooey Chooey, who has been characterized as either Short Order’s waitress, or his best customer, or possibly BOTH (the books were kinda vague). The Set came with an over-sized Playland Mat, a Magic Bridge Clip, a fence, a streetlamp, a Billboard (Advertising “Downside-Up Burgers”), a serving tray, and three of the afore-mentioned burgers, ready for launching.

Eight of the main Upsy Downsy characters were spotlighted in a series of lush, colorful (and slightly psychedelic) Storybooks that chronicled their crazy adventures.

There was also a larger book, Welcome to Upsy Downsy Land, which introduced the Happidiculous World and its inhabitants as a whole.

This book told of the surreal origins of the Upsys and Downsys. They were once merely flowers, covering an entire world made of fuzzy dandelions. A sentient wind called The Great Huff passed by this world long ago, and, having his nose tickled by the dandelions, blew them all away. As the dandelions fell back to earth, some of them fell through a rainbow, and were magically changed into rightside-up beings known as Upsys. Other dandelions fell through a storm cloud, and became upside-down creatures called Downsys. The two factions, despite each being the others’ polar opposite, got along famously, and developed their own little civilization, which came to be known as “Upsy Downsy Land”.

The Storybooks

  • “Welcome To Upsy Downsy Land”
  • “Flossy Glossy and The Hard-to-find Fire”
  • “Tickle Pinkle and The Beautiful Birthday Party”
  • “Pudgy Fudgy & The Whirl-around Picnic”
  • “Baby So-High and The Just-Right Pet”
  • “Downy Dilly and The Monster Trick”
  • “Pocus Hocus and The Magic House-Tree”
  • “Mother What Now and The Mixed-up Treasure”
  • “Miss Information and The Upsy Downsy Circus”

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2 Responses to “1969 Mattel Upsy Downsy Happidiculous new world dolls”

  1. Kristin January 29, 2016 at 10:11 pm #

    I have probably all of these from when I was growing up. Any idea how much the set is worth? They are in excellent condition. The only thing missing is the boxes!


    • katrina9799 November 10, 2016 at 5:04 pm #

      Hello, I do doll appraisals, please see the appraisal page at my blog.


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